CoopA
COOP-1

THE NEW CO-OPERATIVE HEADQUARTERS

signage strategy and implementation

Our role was to design a bespoke and extensive range of wayfinding and end point signage for The Co-operative’s, newly built, Head Office. Early on we worked with the architects and projects mangers to define IDentity’s role in the project. The result was; we would facilitate navigation and create a brand presence throughout the 30,000 square feet of office space. In addition to signage, the project involved branding key areas including meeting and communal spaces, office accommodation, the reception area and cafeteria.

Our solution needed to compliment the buildings environmental and sustainable design, The Co-operative brand and highlight company values and heritage. To deliver the project we prepared a phased programme which included; project management from concept to installation, the design and procurement of over 10,000 individual products and, post-install, on-going support to the client.

COOPb
COOPC
COOP-2
COOP-3
COOP-4