IDentity were appointed by Everything Everywhere to design and produce an exhibition stand to promote the union of Orange and T Mobile to provide excellent mobile phone coverage all over the Britain.

Our brief was to design and build a stand to showcase the Everything Everywhere brand and raise awareness of this new partnership to potential new customers at the Goodwood Festival of Speed. Of prime importance was the requirement to attract large audiences during the shows and leave them with a positive and lasting impression of the Everything Everywhere brand through experiential interaction. We also had to include a VIP area and press centre within the stand.

IDentity’s appointment included the provision of significant AV services, along with site management (main contractor) during the build phases and event management during the event. We included an interview stage integral to the stand and worked with Goodwood to ensure a constant stream of celebrity and driver interviews on the stand. All interviews were played live to 2 large screens around the stand so wherever you were on the stand you could see and hear the interview. There were 2 large grandstands to seat 200 people these were open to the public so people could sit and watch a few interviews. We used a large marquee for the VIP area and press centre, this was quick to build and was weatherproof.