Tyre Limits POS Display nominated for Toyota TAFF Innovation Award

Following the highly successful roll out of the Tyre Limits Display Stand that we produced for Toyota GB earlier in 2011, IDentity is delighted to announce that the display has been shortlisted for the Innovation category of the forthcoming NTDA 2011 TAFF Awards. The Tyre and Fast Fit Awards are presented each year at the National Tyres Distribution Association Dinner to recognise excellence in the industry. This year the Award Ceremony will take place at Birmingham Metropole Hotel on 20th October.

Once again, our innovative engineering combined with value engineered design has created a unique POS product. The first system of its kind, the POS display is a tactile unit that communicates the importance of tyre awareness to Toyota customers. Its innovative features include a retrofit panel system, magnetic information graphics and 3D tyre sections for 3D comparisons.

We look forward to attending the Awards and hope that the TAFF panelists will be inspired by our design and chose to support our nomination. We’d like to extend our best wishes to all finalists in all categories at the event.

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