Our brief was to develop an innovative stand to showcase the new Alfa Romeo Giulietta which would incorporate two cars and multiple applications of AV to immerse the visitor in the Alfa Romeo brand and inform them of the latest developments and technology available on the Giulietta. The stand would tour around the UK and be built in a variety of locations, so whilst it needed to be high impact and of outstanding quality to reflect the Alfa Romeo brand, it also had to be portable and quickly turned around. Inspired by the iconic Alfa Romeo clover leaf marque our design was built from an structural frame with magnetic graphic panels that allowed for quick and easy build and breakdown, with minimal impact to the venues. We developed a touch screen configurator linked to a 65” plasma screen so visitors could customise the car and view the recommended retail price of their configuration. Photographic equipment was also provided so that visitors could take away a customised picture of themselves inside the vehicle.