Appointed as Dunlop’s 3D agency the exhibition stands for Autosport and Goodwood Festival of Speed are an integral element of Dunlop’s brand strategy. The stands needed to be adaptable and scalable for year on year enhancement. It was necessary for the stand to be weatherproof and suitable for all conditions, both inside and out. Of prime importance was the requirement to attract large audiences during the shows and leave them with a positive and lasting impression of the Dunlop brand through experiential interaction.
Alongside the buildings we designed and built a replica of the iconic Dunlop bridge at Le Mans. This provided excellent distance visibility for the stand and drew attention from the audience. At the Festival of Speed, the bridge was upgraded to provide a suitable platform for stunt motorcyclist, Dougie Lampkin. For the event we provided support in all areas including AV Services, site management, event management, staff hire and catering. We also produced the ‘Dunlop Live’ brand, promoted via a website, Twitter account and a Facebook page.