IDentity were appointed to develop the new HiQ branding designed by Fitch & Co into a workable set of guidelines and engineered products for roll out across the UK network. This has included the following tasks. Creating a website portal for franchise operators to access the current CI information and purchase stock signage. Using renders and overlays, visualising new sites to reinforce the HiQ brand and develop the franchise network. The design, engineering, manufacture and installation of an up-selling PoS tyre stand. On the website portal, franchisees can view the latest CI guidelines and purchase signage, POS units and furniture, that comply with these guidelines. For new franchises we provide before and after visuals to ensure a successful outcome. Additionally we have designed, developed, manufactured and installed a unique POS tyre display unit for use within the reception areas across the whole network. The unit has been designed to aid in the up-selling of tyres in a way where the customers can see and compare the different options available to them.