Miele

brand development and promotion for UK product launches

Over several years of working with Miele, we were asked to design, develop, manufacture and manage installations at all UK events and rollout programs for the new Generation 6000 – M Touch product range. These included major exhibition stands at Grand Designs Live with further bespoke stands at Crufts, Bennett’s Home Tech show and multiple product launches at landmark venues and across the John Lewis network.

Due to the advanced technology and premium quality of the products, we were tasked with creating unique brand experiences to highlight these qualities. These included a walk-in replica steam oven and pop-up cinema launches. The events were hosted at multiple locations in UK, including several at Miele’s Head Quarters and prestigious venues such as the OXO tower, with each venue included celebrity chefs, visual brand experiences and working product displays.