New year, new Identity.
We are very excited to be kicking 2023 off with the release of our own rebranding. Since our founding in 1999, we have worked with a global selection of incredible clients to create solutions that stand out from the crowd. On the outside we're a creative design agency, but delve deeper and you'll find we're a tight-knit team of hardworking individuals who are ready to tackle any design problem you have.
A little bit about the brand.
So know you know who we are, what is it that we stand for? What do we believe? Our brand refresh started with revising our core values to give us a clear base to build the new brand.
Dedicated.
We are dedicated to our clients, their needs are our top priority. We will see a project through its entirety, right from ideation to implementation.
Detailed.
The devil is in the details, which is why we take care of the things that people may not even notice. We are perfectionists with the practical knowledge and creative skill to deliver results down to the last detail.
Empathy.
Great design is empathetic. We are empathetic and human-centred designers- we consider who and how people interact with our ideas. We care about the impact our solutions may have on the environment. We understand our team has unique abilities and we play to their strengths and never weaknesses.
Energetic.
We love design, and it should show. We put our all into producing our work. Our drive for success will be evident in the way we communicate with our clients.
Storytellers.
We are storytellers. We listen attentively and create a vision for our clients, to tell a story of how far their brand can go with us and everything they can achieve. There is no limit to our design imagination.
Add in a splash of colour.
Purple has long since been a meaningful colour, being attributed to values like creativeness, royalty and imagination. Colour has been our colour from day one, so it was only right to continue the legacy. We wanted a colour that would make our brand pop and reflected the energy we outlined in our core values.
Our new Identity purple is bold, vibrant and distinct. It's a statement of our mission to create incredible work that stands out. The vibrancy of the purple was chosen to represent a playful atmosphere. This perfectly reflects the qualities we want to show in our branding as well as quietly compliments our new sleek look.
Less is more.
For our new wordmark we wanted to create something simple and concise. We swapped the block capitals for lower-case, portraying a friendly and approachable feel for the wordmark. The typeface chosen as the base of the logo needed to have simple characteristics with lines and simple shapes. This really lends to the modern, clean aesthetic which juxtaposes the playful feel perfectly.
Design is about delivering simple ideas that address complex problems. Our business is to make yours succeed through intelligent design strategy and delivery.
Contact us for an open discussion on ways we can improve your business through design in 2023.
